Vice President of Customer Retention
About the Company
We are an innovative provider of health-focused coffee and beverage products.
Industry
Food & Beverages
Type
Privately Held
Founded
2021
Employees
51-200
About the Role
Join our dynamic team as the VP of Customer Retention, where you will play a key role in transforming our post-purchase experience. This exciting position focuses on architecting and enhancing our retention strategy, with a strong emphasis on CRM, subscription models, and customer loyalty. You will take ownership of critical metrics such as Lifetime Value (LTV), churn reduction, and subscription optimization, leading a dedicated team to deliver results.
The ideal candidate will possess a minimum of 10 years' experience in lifecycle, CRM, retention, or subscription strategy, including at least 3 years in a leadership capacity. A hands-on approach is crucial, alongside a deep understanding of data analytics, psychology, and experimentation. As the VP of Customer Retention, you will collaborate closely with cross-functional teams-such as Growth, Customer Experience, Product, and Brand-to ensure a seamless and engaging customer journey post-purchase.
Key Responsibilities:
- Build and manage all lifecycle flows and initiatives.
- Oversee data and analytics to drive performance improvements.
- Lead optimization of the subscription experience.
- Drive cross-functional leadership to enhance the overall customer journey.
This role is ideal for someone with a startup/scale-up mindset, eager to own substantial revenue levers and significantly improve retention metrics. If you are a strategic thinker with exceptional collaboration skills and a proven track record in enhancing retention curves, we encourage you to apply!
Travel Percent
Less than 10%
Functions
- Marketing
- Sales/Revenue
- Business Development